Digital Transformation requires a slightly different “breed” of a business analyst; not just a “requirements gatherer and notes taker”, but rather “a consultant” who understands the needs of the customers and the stakeholders and is able to advise the organisation how to transform those needs into innovative products, customer-centric business processes and future-proof technological solutions.
New technologies such as natural language generation, speech recognition, AI or blockchain, bring new opportunities for organisations for creating value, driving cost efficiencies and improving customer experience. However, such a radical shift in business operations is also laden with risks.
If done incorrectly, the digital transformation process can become lengthy, costly and painful, and in the worst-case scenario, can actually be damaging to the business.
To decrease the risk and shorten the transformation process, your strategy needs to be based on a holistic view of your organisation, starting with your customers and the entire customer value creation process.
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