Rediscovering the Role of the Business Analyst in the Digital Era
The Origins of the Business Analyst Role The role of the Business Analyst (BA) was born out of necessity during a time when businesses were grappling with increasingly complex syst
The Digital Age is upon us and it is not just about technology. In 1998, Kodak had 170,000 employees and sold 85% of all photo paper worldwide. Within just a few years, their business model disappeared and they went bankrupt. In 2008 Blockbuster Video revenue was 8 billion USD, in 2010 it went bankrupt.
Nokia was the undisputed king of the cell phone market with one billion customers in 2007 and 51% of the global market share. Unfortunately, although Nokia’s phone architecture was cumbersome and outdated, the company persisted with it.
This short-sightedness allowed Nokia’s competitors to develop iOS and Android operating systems and capture a huge portion of Nokia’s market. By the time Nokia phones offered Android, the company had been left behind.
What happened to Kodak, Blockbuster Video and Nokia will happen in a lot of industries in the next 10 years and, most people won’t see it coming.
Disruptive technologies such as Artificial Intelligence, Virtual Reality, Robotic Process Automation, Blockchain, Natural Language Generation, Machine and Deep Learning, 3D printing coupled with changing customer behaviour and external environmental factors, have dramatically altered our business landscape.
History teaches us that no one is safe in the free market. New, flexible business models, continuous innovation, and digital transformation are needed to be implemented rapidly, not just to leverage the opportunities brought by new technological advancements, but simply to survive and stay relevant.
Yet, so many companies fail to get it right.
It is not just about the digitization of assets, procuring a CRM, building a new website, or automating an old process; it is a major change in how an organization conducts its business and delivers value to its customers.
At Get Ahead Consulting, we strive to make your business smarter, faster, and ready for the digital age. We bring fresh ideas, efficient processes, data-driven insights and hands-on training to help you succeed.
Our team is here to create products that people love, simplify your operations, and build up your team’s skills—so you’re not just keeping up but thriving in a digital-first world.
The Origins of the Business Analyst Role The role of the Business Analyst (BA) was born out of necessity during a time when businesses were grappling with increasingly complex syst
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With over 30 years of experience across diverse industries and global markets, we bring a unique blend of expertise in Business Analysis, Product Management, and Digital Transformation.
Our approach is all about aligning strategy with practical, customer-centered solutions that drive measurable results. From optimizing business processes to enhancing customer experiences and managing complex digital projects, we help businesses navigate the challenges of a digital-first world.
Through a combination of hands-on consulting and next-generation training in Business Analysis and Product Management, we equip teams with the skills and insights needed to succeed.
If you’re looking for a trusted partner to guide your digital transformation journey with expertise, creativity, and a commitment to your goals, we are here to help make that future a reality.